Challenge:
When Jen first approached us, she was facing the challenge of growing her yoga classes in a shared studio environment. Since she wasn’t the only teacher in the space, it was difficult to build a consistent, captive audience. Jen knew her classes offered unique value, but she needed a strategy to reach the right people who would appreciate her teaching style and continue coming back.
Solution:
With a personal understanding of Jen’s energy and passion, we developed a paid advertising campaign designed to extend her reach beyond the studio walls. Our strategy focused on:
- Paid Social Media Ads:
We crafted targeted Facebook and Instagram ads aimed at local yoga enthusiasts and wellness seekers. By showcasing Jen’s personality and the distinct benefits of her classes, we were able to attract the right audience who would resonate with her teaching style. - Website Refresh:
To support the advertising efforts, we worked with Jen to refresh her website, ensuring it was optimized for conversions and user-friendly. This update helped potential clients seamlessly learn about her offerings and sign up for classes or workshops. - Audience Targeting:
We fine-tuned the ad targeting to reach people who were likely to become long-term participants in her classes. The goal was not just to get clicks, but to fill her classes with individuals who would become part of her loyal community.
Results:
Within six months of launching the ads, Jen’s classes began filling to capacity. Her workshops, which had struggled to gain traction before, started seeing higher registration numbers than ever. By marketing to the right people and leveraging Jen’s warm personality, we were able to help her build a stable, growing client base.
Additional Work:
In addition to Keep Your Aim Yoga, we also helped Jen build a website and run successful advertising campaigns for her other business, Terrain 10 Consulting, further demonstrating the versatility and impact of our partnership.
Conclusion:
The success of Keep Your Aim Yoga highlights the power of targeted paid advertising when aligned with a client’s personal brand. By reaching the right audience and showcasing Jen’s unique approach, we were able to help her not only fill her classes but create a strong, loyal community that supports her continued growth.
